Last Updated on: 26th April 2020, 04:31 pm
Advertisement is a powerful marketing tool in business. It does far more than most people could ever imagine. It creates an unusual connection between business owners and consumers.
Unfortunately, most businesses in Nigeria haven’t tapped into this rich resource. Some people are not afraid of the cost of an advertisement. Instead, they shy away from advertisements because they don’t know the reasons why they should advertise.
Also, a large percentage of businesses in Nigeria do not advertise simply because they don’t know how to go about it.
Which brand comes to your mind first for detergents? I bet its Ariel Detergent or OMO. This perception isn’t a coincidence. These companies have spent quite a substantial amount of their budget running advertisements. They aim to achieve a top of mind awareness amongst consumers and guess what? It’s working!
In this post, I’ll share with you 7 great reasons why you should advertise your business in Nigeria.
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Why You Should Advertise Your Business in Nigeria
1. Your Competitors Are Already Advertising
Every business in Nigeria has a competition (direct or indirect). I wouldn’t be wrong if I told you that your competitors are already advertising.
Running these advertisements enables your competitors to reach out and engage with your target market quickly, leaving you in dim light.
They are using this medium to gain market share and nab customers that could be yours. Most of your competitors are very skilled in customer experience and their products are as good as or even better than yours.
So wait no further, strategize, advertise and win your customers back.
2. Advertisement Creates Awareness for Your Business
Advertisement gets your brand/business in front of potential customers and clients. Once your prospects become familiar with you, they begin to recognize your brand and will be willing to visit your business when they have a need you can satisfy for them.
You could have a great product or service. However, if people are not aware of it, you won’t make much money.
Advertising also shows consumers new to the market that your business is the top of the line and the one that they want to visit.
3. Advertisement Adds Credibility to Your Business
Advertisement reinforces the idea that you’re a legitimate business, so running ads can increase credibility for your business as well.
When you advertise, consumers assume that all is well and good with the business. They also tend to develop a sense of familiarity and trust for the business.
When this happens, they are very willing to give your business a try should they have a need you can meet.
4. It Increases Traffic to Your Business
Traffic generation is an undisputed dividend of advertisement. Many consumers are more likely to visit a business after viewing their advertisements. Remember that the more customers you get, the more your sales.
Surveys have proven that businesses that maintain or increase their advertisement budget often see a huge increase in sales rate as compared to those who cut their ads rate or don’t advertise at all. I have bought uncountable items I didn’t know about before seeing their adverts.
5. Advertisement Promotes Repeat Businesses
Because of the brand equity that advertisement builds, it becomes easier for customers who have bought before to buy again and again. It is very common for customers to stray from a business when they find other similar businesses.
This is where advertisement displays its magic—by reminding your consumers that your business is still in the game and ever ready to satisfy their needs in a way that your competitors cannot.
6. It Keeps Your Consumers Up to Date
Have you ever wondered why big companies spend so much money advertising, especially when they want to launch a new product or service? The answer is not far-fetched.
As humans, we naturally love to try out new things easily. Psychologists discovered this and sold this idea to business owners. That is why you see massive adverts when top-notch companies launch something new.
The idea is to keep the consumers abreast of the latest updates, saving them the stress of wading for the information themselves.
7. Advertisement Increases Your Sales (More Money)
If advertisements didn’t generate more profit for businesses, why do you think they are still doing it? Every other advantage of advertisement listed above funnels down to make more money for your business.
Advertisement attracts more customers and clients to your business and this transcends to more sales, more money.
Without a doubt, advertisement is one of the greatest investments a business could make. It helps in promoting your business.
From brand awareness to getting more sales, advertising is a solid marketing tool for every business. The hurdle should no longer be why you should advertise your business but how to advertise for awesome results.
Whether short term or long term, advertisement still works, it worked and will still do. So, no more excuses! Leverage the power of advertisement and conquer your business niche.
If you have any contribution or question, kindly comment below.
To your success!